Marianna Baggio Lang

Start-Up Lab Mentor

CLab Trento is the place to be if you want to put to the test your ideas and where to find the skills and resources you are missing in order to make your vision a reality.

Who I am

I am a research fellow in Behavioral Economics (BE) at Unitn, but I like to define myself as a jack of all (BE) trades. When I don't do research I consult for a variety of businesses: from pasta makers, to charities, to energy regulators.

Entrepreneurship is a way of life; those who have the courage and inventiveness can change the world. Supporting, optimizing and directing innovative ideas and those who thought them is a source of great satisfaction.

What I learned from CLab Trento

I’ve learnt that pivoting is only for the best: hanging on to an idea can be deadly. Constantly evolving is key. I always try to help CLabbers to see where they can move forward and improve, without feeling too much loyalty towards their original idea.